HOW TO GAIN CUSTOMER LOYALTY IN THE TELECOMMUNICATIONS INDUSTRY
The players in the telecom industry are resorting to customer-centric strategies to survive in the market. The cut-throat competition in the market calls for telecom players to invest more in customer loyalty and retention programs.
Telecom industry players cannot take the fact that customers are bound by contract for granted. A negative experience can drive the customers to competitor brands.
Click here to read more https://www.quantzig.com/blog/customer-loyalty-telecom-industry
PACE-SETTING TRENDS IN THE TELECOMMUNICATIONS INDUSTRY
We strongly believe Telecoms are essential for our society and its development – they connect us in many ways at many locations around the globe. Telcos have been mastering this for decades. However, this excellence, comes at a great cost and the burden of a great responsibility, being the main driver of our digital world. As subscribers, we are hard on Telecoms as we would not accept a second of downtime and would, if possible, get the entire service for free.
“In the past, in Telecoms, we’ve witnessed a considerable amount of technology decisions and software implementation architectures that were not considered logical from outsider experts’ point of view. For example, some would on-board traditional (legacy) software integration approaches, just to accommodate current service contracts or legacy systems’ investments. This time is over now. In the next 3 years Telecoms, will transform their enterprise systems and digital B2C channels into modern and agile platforms. These will provide Telecom employees with analytics-driven operational decision-support capabilities and would deliver seamless back-end integration capabilities through microservices. We believe the top performers would actually go even further: enabling self-service ad-hoc advanced analytics for the vast majority of the user roles and delivering cloud-native containerized business functions.”
says Krum Daskalov, VP Advanced Analytics and BI at ScaleFocus