Basik Global Studios
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Idong Harrie (Creative case study)

The brand idea was to come up with a creative look for the company which sells slippers mainly. We made some designs and shared it with the client. Thou the client did not use any NOT BECAUSE they did not like them but because they had an already standing obligation to another designer.

Our interpretation of what the client wanted was a duo colored logo theme that illustrates the two main colors slippers have and most shoes share (Black/Brown-orange tone).

Branding

We have over the years been part of several branding schemes and our key idea about branding is making sure we position the clients product or service as a symbol representing a lifestyle.

Branding Strategy

To us branding a product or service works in three ways;

1. Symbol Style
2. Color Style
3. Cultural fusion and essence to showcase

 

 

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